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Kenneth Gray

Columbus, OH, USA

Kenneth Gray

409 Engelwood Court • Powell, OH 43065 • (951) 313-4334 • Kennethpetergray@gmail.com • www.linkedin.com/in/kenneth-gray-10759434

LOCATION ANALYTICS LEADER
Utilize exceptional communication and presentation skills to translate data into actionable solutions

Accomplished and forward-thinking with extensive experience providing analytic solutions to the retail, restaurant, real estate, health and financial industries. Proven track record of solving complex business challenges through utilizing expertise in location/market analytics and consumer insights.

AREAS OF EXPERTISE
Market Planning • Sales Forecasting • Advanced Customer and Location Analytics • CRM • Statistical Modeling • Customer Segmentation • Process Improvement • Competitive Analysis

PROFESSIONAL EXPERIENCE
HUNTINGTON NATIONAL BANK, COLUMBUS, OH May 2018 - Present
Director, Geographic Information Science
Manage a team of GIS analysts in the Data and Analytics group dedicated to supporting the
Distribution, Real Estate, Community Reinvestment Act and Consumer/Business Banking teams
-Branch and ATM network optimization
-Micro-market planning
-Location models
-Merger and Acquisition analysis
-Trade area analysis
-Branch staffing

JUSTICE/TWEEN BRANDS, NEW ALBANY, OH April 2016 – February 2018
Director, Customer Analytics and Insights
Managed a team of marketing analysts providing customer profile, product spend, offer response and time series analyses
-Customer Relationship Management, segmentation, customer reversion post store closure
-Competitive analysis reports from NPD data: branch v online, category sales, pricing, time series
-Private Label Credit Card incrementality, one and done rate, life-stage analyses, likelihood to enroll
-Loyalty reporting, report automation in APT and Tableau
-Direct mail, Email, Direct/Omni channels
-Led “Customer Diversity” initiative

CBRE, NORTH HOLLWOOD, CA June 2012 – March 2016
Director, Location Analytics and Consumer Behavior
Partnered with internal brokers and external clients to qualify and scope opportunities. Built and delivered analytic solutions to solve client real estate needs. Collaborated with programming team to develop in house spatial analytic tools
-Built site location/market planning models for U.S, Mexican and Canadian clients
-Landlord reports utilizing syndicated PRIZM segmentation profiles to attract tenants

NIELSEN-CLARITAS, SAN DIEGO, CA March 2008 - June 2012
Director, Retail Analytics; Retail, Restaurant, & Real Estate Practice
Managed a group of 6-8 analysts dedicated to custom site selection and consumer insight projects, including sales forecasting, store clustering, market planning, gravity and analog models. Supported client sales as subject matter expert. Drove innovation and efficiencies in methodologies and processes
-Responsible for over $5 million of custom projects annually
-Reduced project cycle time by over 50% and rework by over 75%
-Improved client ROI in real estate and marketing by successfully delivering 50+ custom engagements.
-Worked with Nielsen China to set up location analytic capabilities there

NIELSEN-CLARITAS, SAN DIEGO, CA December 2005 – March 2008
Senior Location Research Analyst
Built statistical models to predict the performance of new locations and scored markets through network optimizations
-Scored markets for entry, expansion or store closures
-Implemented models into geo-spatial software using SQL
-Developed and tested new methodologies and processes
-Customer segmentation and analysis

ADDITIONAL RELEVANT EXPERIENCE
HARDER+COMPANY COMMUNITY RESEARCH, SAN DIEGO, CA
Research Associate

TELESIS CORPORATION, SAN DIEGO, CA
Senior GIS Analyst

CHILDREN’S HOSPITAL AND HEALTH CENTER,
CENTER FOR CHILD HEALTH OUTCOMES, SAN DIEGO, CA
Senior Research Associate

UC DAVIS,
DEPARTMENT OF ENTOMOLOGY, DAVIS, CA
Staff Research Associate

EDUCATION
-Master of Arts (MA) in Geography, San Diego State University
-Bachelor of Arts (BA) in Social Science, San Diego State University
-Graduated Sum Cum Laude with a G.P.A. of 3.98

AWARDS/HONORS
-Certified GIS Professional (GISP) May 2004
-Caldwell, Flores, Winters Inc. / ESRI Inc. award for Human Geographic
-Applications Using GIS, May 2000
-Member of Phi Beta Kappa and Golden Key honors societies

PUBLICATIONS
-Getis, A., Morrison, A.C., Gray, K., and Scott, T.W. 2003. Characteristics of the Spatial Pattern of the Dengue Vector, Aedes aegypti, in Iquitos, Peru. American Journal of Tropical Medicine and Hygiene. 69(5) 494-505
-Morrison, A.C., Astete, H., Chapilliquen, F., Dias, G., Gray, K., Getis, A., and Scott, T.W. 2004. Evaluation of a Sampling Methodology for Rapid Assessment of Aedes aegypti Infestation Levels in Iquitos, Peru. Journal of Medical Entomology 41(3)

TECHNICAL SKILLS
-GIS: ESRI and MapInfo suite of products
-Google Earth, Google API
-Statistical software: SPSS, SAS
-Programming languages: SQL
-Applied Predictive Technologies tool
-Tableau
-Alteryx
-Microsoft: Access, PowerPoint, Word, Excel, Project, Visio and Publisher
-Nielsen applications: Consumer Point, Prime Location

Kenneth Gray

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Posted 2019-11-01 under Contract & Freelance