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Kenneth Gray

Columbus, OH, USA

Kenneth Gray
Powell, OH Kennethpetergray@gmail.com
(951) 313-4334 www.linkedin.com/in/kennethpetergray

GIS ANALYTICS LEADER
GIS | MARKET STRATEGY | CUSTOMER INSIGHTS | CRM | SALES FORECASTING | GEO-SPATIAL ANALYSIS

Utilize exceptional communication and presentation skills to translate data into actionable solutions.

Accomplished and forward-thinking with extensive experience providing analytic solutions to the retail, restaurant, real estate, health and financial industries. Proven track record of solving complex business challenges through utilizing expertise in location/market analytics and consumer insights.

AREAS OF EXPERTISE

GIS • ESRI • MapInfo • Competitive Analysis • Strategic Planning • Customer Insights and Segmentation •
Geo-Spatial Analysis • Real Estate • Statistical Modeling • Data Analysis

PROFESSIONAL EXPERIENCE

HUNTINGTON NATIONAL BANK, Columbus, OH 2018 - November 2019
Director, Geographic Information Science
Managed a team of analysts in the Data and Analytics group dedicated to supporting the Distribution, Real Estate, Community Reinvestment Act and Consumer/Business Banking teams.
•Optimized branch/ATM network resulting in strategic consolidation/expansion of real estate footprint
•Built location models; forecast deposits, loans, revenue and attrition for both instore and traditional branches and utilized forecasts as the basis for market strategy and optimization
•Characterized branch neighborhoods for optimal messaging, marketing promotions and branch staffing
•Analysis of and recommendations for prospective Merger and Acquisition opportunities (all not to acquire)
•Delineated trade areas for marketing, overlap analysis, actual v potential compare and branch clustering
•Optimized branch staffing for Wealth/Business banking leading to more efficient and equitable territories

JUSTICE/TWEEN BRANDS, New Albany, OH 2016 - 2018
Director, Customer Analytics and Insights
Managed a team of marketing analysts providing customer profile, product spend, offer response and time series analyses. Also primary/secondary research and competitive insights.
•Built customer segments using internal and third party data; uncovered new “Gifter” segment without children of their own, subsequently targeted with custom messaging
•Competitive research and analysis; store v online sales, category sales comparisons, pricing, time series analyses, Justice v competitor customers – what is working or not relative to competition and industry trends
•Calculated Private Label Credit Card incrementality and likelihood to enroll, one and done rate, life-stages
•Created “Loyalty” reports, automated in APT and Tableau
•Conceptualized and led “Customer Diversity” initiative resulting in increased outreach to under-served customers; Spanish language signs in some stores, Cinco de Mayo event added to calendar

CBRE, North Hollywood, CA 2012 - 2016
Director, Location Analytics and Consumer Behavior
Worked remotely out of my home office. Created location analytics function from scratch. Partnered with internal brokers and external clients to qualify and scope opportunities. Built and delivered analytic solutions to solve client real estate needs. Collaborated with programming team to develop in-house spatial analytic tools.
•Built and successfully delivered site forecasting/market planning models for U.S, Mexican and Canadian clients, providing solutions for optimizing markets and opening new locations
•Developed landlord reports utilizing syndicated Nielsen PRIZM segmentation profiles to attract tenants
Kenneth Gray Kennethpetergray@gmail.com page 2

NIELSEN, San Diego, CA 2008 - 2012
Director, Retail Analytics; Retail, Restaurant, & Real Estate Practice
Managed 6-8 analysts dedicated to custom site selection projects for retail, finance and telecom clients. Sales forecasting, customer segmentation and insights, store clustering, market planning, gravity and analog models. Supported client sales as subject matter expert. Drove innovation and efficiencies in methodologies and processes.
•Delivered over $5 million of custom projects annually
•Reduced project cycle time by over 50% and rework by over 75%
•Improved client ROI in real estate and marketing by successfully delivering 100+ custom engagements
•Worked with developers to update “Prime Location” software to meet client and market needs

NIELSEN, San Diego, CA 2005 - 2008
Senior Location Research Analyst
Built statistical models to predict the performance of new locations and scored markets through network optimizations.
•Scored markets for entry, expansion or store closures
•Implemented models into geo-spatial software using SQL
•Developed and tested new methodologies and processes
•Performed customer segmentation and analysis

ADDITIONAL RELEVANT EXPERIENCE

HARDER+COMPANY COMMUNITY RESEARCH, San Diego, CA
Research Associate

TELESIS CORPORATION, San Diego, CA
Senior GIS Analyst

CHILDREN’S HOSPITAL AND HEALTH CENTER
CENTER FOR CHILD HEALTH OUTCOMES, San Diego, CA
Senior Research Associate

UC DAVIS
DEPARTMENT OF ENTOMOLOGY, Davis, CA
Staff Research Associate

EDUCATION / CERTIFICATION

Master of Arts (MA) in Geography
Bachelor of Arts (BA) in Social Science, Graduated Sum Cum Laude
SAN DIEGO STATE UNIVERSITY, CA

National Certificate in Business and Finance
BOURNEMOUTH AND POOLE COLLEGE, England

Certified GIS Professional (GISP)

AWARDS / HONORS

Caldwell, Flores, Winters Inc. / ESRI Inc. Award for Human Geographic Applications Using GIS
Member of Phi Beta Kappa and Golden Key honors societies

PUBLICATIONS

•Getis, A., Morrison, A.C., Gray, K., and Scott, T.W. 2003. Characteristics of the Spatial Pattern of the Dengue Vector, Aedes aegypti, in Iquitos, Peru. American Journal of Tropical Medicine and Hygiene. 69(5) 494-505
•Morrison, A.C., Astete, H., Chapilliquen, F., Dias, G., Gray, K., Getis, A., and Scott, T.W. 2004. Evaluation of a Sampling Methodology for Rapid Assessment of Aedes aegypti Infestation Levels in Iquitos, Peru. Journal of Medical Entomology 41(3)

TECHNICAL SKILLS

GIS: ESRI and MapInfo suite of products | Google Earth, Google API | Statistical software: SPSS, SAS | Programming languages: SQL | Applied Predictive Technologies tool | Tableau | Microsoft: Access, PowerPoint, Word, Excel, Project, Visio and Publisher | Nielsen applications: Consumer Point, Prime Location

Kenneth Gray

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Posted 2020-01-31 under Geospatial